Jan 17, 2012

Changing Email Subscription Name on Feedburner

I have several blogs and purchased domain names for most of them, which meant that the feedburner subscriptions would change also.  I decided to leave the old ones in place so as not to confuse my current subscribers, but made a new feed for the new domain name URL also.

The downside to this was that those who subscribed through the old feed got email with the old name of the blog as the subject and header, which I obviously didn't like since I changed the name of the blogs when I bought the domains.  It was frustrating for me (and I'm sure confusing to my subscribers) to see an email with subject and header that read Every Day Crochet when the blog name was now The Crooked Yarn.

I went to my account at feedburner and changed everything I could think of, saved it again and again, and still I received emails with the old name.  Frustration mounting, I turned to facebook friends for help and after several failed attempts, the solution was isolated.  I know I can't be the only person who couldn't figure this out, so here's what to do:

1 - Log in to your feedburner account and click on My Feeds at the top near your name

2 - Click on the name of the feed that you want to alter

3 - Click the tab marked Publicize

4 - Click Email Subscriptions in the left sidebar

5 - Click Email Branding in the left sidebar

6 - Type the name of your blog (or whatever you choose) in the Email Subject/Title spot
(if you want the title of the individual post to show up instead of the blog name, follow the instructions under HOT TIP on that page).

7 - Click Save at the bottom of the page

Feedburner isn't the most user-friendly application I've ever used, and I hope this information helps some other sorry souls who have been pulling their hair out over what should be a simple fix.


  1. Thanks MA. I always get confused about feeds. Still working on what I need to do on my own blog as well where that is concerned. If you see anything I can do, let me know. Great post!

  2. Hi, my name is Heather! Please email me when you can, I have a question about your blog!


  3. You are AMAZING. Thanks so much for this. I have been so frustrated and for months could not figure out how to change mine to show my new name. You know it's really sad that something so big as Google and Feedburner couldn't be more user friendly and offer a help desk or forum experts.
    I'm so glad I found this post.

  4. I've been frustrated by this as well and am so HaPpY to have found this post today so I could finally straighten this out! Yea!!!!!! : ) Thank you!

  5. Thank you! This has been driving me batty!

  6. Thanks for your tutorial, I couldn't understand why my Feedburner e-mail title kept appearing with the wrong title, although I had already changed it. You also helped me with the issue of changing subject name, which I had been looking all over to find.

    Jenna Em

  7. Thank you! Thank you! Thank you! I've been so frustrated with this! You're tutorial is much appreciated!

  8. It took me forever to find out how to fix things.

  9. Thanks for the tip! You are awesome! =)